Putting purpose first

Putting purpose first

85% employees feel disengaged at work. I was too. Till I left the coveted consulting job to join an education-focused startup.

I exchanged a privileged lifestyle of air time with CEOs, a sea-facing office and travel miles, for weeks of unending train travel and sales trips to school principals on a colleague’s bike, most of which were followed by rejection.

And yet, I felt energised, connected, alive. I felt I was changing the world – one school and one child at a time. I was unstoppable!

This feeling is supported by neuroscience. A sense of purpose activates powerful performance-enhancing changes in our brains.

And the effects translate company-wide. Purpose creates the positive discomfort that drives extraordinary action.

No surprise then that companies with a strong sense of purpose have a more engaged workforce, more loyal customers, and valuation growth at 2x the median rate.

Doing good is good for business.

And yet, the discussion of purpose in the business world has fallen sharply, as per this BCG article Getting Uncomfortable About Purpose.

It is time, they argue, to bring purpose back to the forefront. To get uncomfortable so we can truly create change.

Are you ready for some discomfort? How can you harness the raw power of purpose to drive your business forward?

About Shweta Anand Arora

Shweta Anand Arora is the founder of The Core Questin. She is a Leadership and Life Coach, who works with leaders across the corporate, social enterprise and non-profit space. Shweta holds an M.Ed. from Harvard University, an MBA from IIM Ahmedabad and is a graduate of Coach for Life, USA.


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